Have you ever imagine that you are sitting on Hospital bed eating your favorite food, tomato Ketchup in syringe, food in test tube. Doctors serving your orders.Waiter as nurse, wheel chair ridden customer. Yes it is right. In Singapore one cafe follow Hospital theme in their restaurant. (Clinic cafe ).
While going through all these just one question is coming in mind that Can we able to change the perception of hospital from the mind of people or community?. I think, when restaurant can themed as Hospital why not primary healthcare center and hospital themed as Restaurant, where people can come and see the doctor without thinking that they are going to some place where all are patients.
In my point of view healthcare has to change its way how they approach to people. Even radical change is required in the way hospital do the marketing and Advertising. Current situation is that no body look at the ad,billboard, or other advertisement of hospital as they people interested in others product advertisement or movie trailers etc.
But, St. Joseph's Hospital has experimented unique way of advertisement.They used movies themed advertisement. They show patient story like documentary movie. They promoted it like they are going to release a movie, a 2 sec trailer is also launched, document release date mentioned on the print Ad, patient has been shown as a hero. This initiative was accepted by the people. On the release date thousand of people had came to see the documentary, Red carpet was there for welcome.
very informative...hospital branding agency
ReplyDeleteGreat! It sounds good. Thanks for sharing.. Healthcare Marketing Agency
ReplyDeleteThis is such a great resource that you are providing and you give it away for free. Healthcare
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