House can be big billboard for your advertisement

If consumer are willing to accept advertisement on their cars, in their personal lives and on their social web page, then why not their home as well? Now most of the company using this advertisement tactic to do brand promotion in rural areas. Concept is just simple, find a house with good location, which owned not rented, negotiate the rate with house owner for the advertisement, and colour that house with your advertisement or your brand colour with logo till the negotiated period. For this advertisement company will pay a small amount monthly till the advertisement will be on the house. If time period is over then company will paint the house as it was earlier without advertisement.

In India Wockhardt hospital, Nasik is applying this concept to do marketing in rural areas. This advertisement has good visualization among the rural area. Because your advertisement is on house so people can easily see it.