3 Simple Hospital Marketing Strategies

Increase in competition hospital looking for creative marketing ideas. To stay out of crowd, many hospitals are trying to simple but creative ideas to build good relationship with their stake holders.

Followings three are simple marketing strategies any hospital can apply

Test Drive

Now a day hospitals are doing every possible way to build relationship with referring physician. They can do little better if hospital invites all their physicians to see the newly install CT scan or MRI in the hospital. Just not invite them but also let them to try it, let them t sit on driver sit once. Give them gift of their scan copy to them. By this they can learn more about these new technologies and also feel good for getting importance.  Always keep them inform about the new services added to your hospital so they can tell their patient more about available facilities in the hospital.

Diseney Way

Disney always has been considered as most respected company in the world. Their people management approaches are being used in all industry. They also use very simple approach but powerful. Organization culture is also very different from other. For example ; One approach in name change, they call their employee as Cast, call customers as visitors etc. So Hospital also use “guest” at the place of Patient. Disney always welcome news ideas from anywhere in the organization no matter person is high management or fourth class employee. Always appreciate employee to keep motivated and encourage working better. Hospital can also send thank e-mail, letter or Card to referring Dr, to appreciate for sending patient in our hospital.

Free Healthcare Magazines for Local community 

By writing and distributing free article in your local community can create good image. If contain is good then word of mouth will work. Write about current health problems. As you know that people take free things very easily and also tell their friends too. Every things which is free out there is famous for example : Google, Facebook, Twitter and other open source software etc.