Thursday, 22 September 2011

Social Media and Hospitals in India (Mumbai)


As in west all hospital are leveraging the Social media tools to reach their patients but If we see the situation of  Hospitals in India in the area of using social media it seem it will take much time to come in main stream. Still, In India hospitals and physicians are not fully utilizing social media to reach patient and perspective audience. Most of the hospital just mentioned social media logo on their websites to connect but those are not active if active but not maintained since one year  its shows that they are not inclined towards use of social media. It may be possible that they think their patient are not using it so why they should use it? As is USA and other countries I have seen that hospitals, community hospital and physicians are using these tools actively to interact with patient and community.
So, I just thought to do small research on how the Top hospital of Mumbai using these tools. I found that only one or two hospitals are using it fully other just has their account but not updating it. There are no pages on websites for community education on healthcare. Given below is my finding in tabular form.
Source : Hospitals official websites 

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