Have you ever thought? Which is first brand name in the world?
Most probably it would be any oldest Religion. This Brand Religion is deeply
rooted in human brain. Story of this brand transfer from one generation to
another generation like no other brand can ever did, probably not will not be
able to do in future. Here is what can we learn from brand Religion?
1. It spread awareness by
hiring celebrities (Godmen) and media houses (religious institution)
2. It generated interest by giving a product benefit (promise of heaven, resolution of difficulties etc.)
3. It evoked desire by making example of people who did not join and suffered.
4. It generated action by making it easier to join. It had an amazing distribution network reaching grassroots villages, with service outlets manned by well trained staff.
2. It generated interest by giving a product benefit (promise of heaven, resolution of difficulties etc.)
3. It evoked desire by making example of people who did not join and suffered.
4. It generated action by making it easier to join. It had an amazing distribution network reaching grassroots villages, with service outlets manned by well trained staff.
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