If you are looking for new market segments for your old product and services. This is the simple exercise or you can say brainstorming kind of thing to look back to your business and find out new market.
Just ask yourself or your team or you can put it on the notice board to get input from your employee.
Who Else - Who else could use this idea other than your current target customers or segments ?
Where Else - When else could you use this idea ?
When Else - When else could utilize this benefit ?
How Else - How else could use this idea work?
Source : http://www.futurethink.com
Just ask yourself or your team or you can put it on the notice board to get input from your employee.
Who Else - Who else could use this idea other than your current target customers or segments ?
Where Else - When else could you use this idea ?
When Else - When else could utilize this benefit ?
How Else - How else could use this idea work?
Source : http://www.futurethink.com
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