How you can chose the quality target market you always wanted ?

This is the very common question all doctor ask. But, doctor themselves ask this question that “What kind of patient I want into my clinic and hospital or at private practice”.  Answer is with you. Let me tell you simple strategy to know what my ideal patient target is. As you have all data of the patient with you which come to your clinic. You can simply segregate your data with following simple parameter or you can segregate as much as possible way until it give you meaning full clue. Like for example if you are a cosmetic surgeon, and you want to target a quality and perspective client for you so you already know that what kind of patient usually visits you frequently. You figure out following parameters from data.

1. Females
2. Married 
3.       Working
     4. Urban area
     5. Age group 35-45

ü  

So now you have target area where you have to hit. Just do marketing to that audience which meets above criteria. Target that group of females. Arrange seminars for this age group. Advertise on that magazines which this target people reads. You can do online advertisement on those sites which mostly visited by these target group. Keep it simple.