Features are something external, characteristic
of product and services, appearance, its components and its capabilities.
Benefits are value which you are offering along with your product and services.
Features are descriptive but
Benefits are emotional. Many business owners talk about their work in the term
of features it offers, but it`s much more power to talk about the benefits
customers receive. Feature is tangible but Benefit is intangible in nature.
Benefits add values to your product. What is Value, exactly? Here’s the basic definition.
val-ue: something desirable and of worth, created through exchange or
effort. Value means helping people.
A feature satisfies the need of
customers, but Benefits goes satisfies the hidden need. For example: You go to
for horse riding to one of the ranch outside city which offer riding, lodging,
food and thousand acres of riding facility, but these are things which they are
offering, yes they are satisfying you needs but what benefits are you getting
is Freedom to escape and be someone else. After hectic weekdays in office now
you want to enjoy fullest it is not food and lodging which are satisfying you
its benefit which gives customer a Freedom kind of sense which something beyond
the basic needs.
One day you daughter went to shopping
and bought one wedding dress along with others accessories but not this feature
attracts your daughter instead a emotional benefits that gives sense of special
feeling on wearing dress.
May be your product is full of
features that you thinks is innovative and extra to what your competitors are
offering but what is they are not give any benefits to your customers, What is
they not feeing emotionally satisfied.
What about the new recipe book you
have bought from the market, which has lots of simple recipes to make at home
and those are easy too but exactly benefits you are getting from this book is
that you are able to spend quality time with your family.
