Equifinality

Equifinality concept was given by Hans Driesch, which says “In the system there are many different ways of achieving the desired state” or in simple term “Many causes may lead to the same outcome result”

This concept is applicable in all kind of system or field like Business, Healthcare, Psychology, and Startup. 

In Business a firm can use different competencies to establish similar competitive advantage.

In Startup are using different innovative and disruptive method to reach similar result.

In psychology, Equifinality refer to how different early experience in life (parental divorce, physical abuse etc) can lead to similar outcome ( e.g childhood depression)

In Healthcare system there are different causes which lead to bad health, different solutions to reach ultimate goal to be Healthy.

Understand the potential of Equifinality within the system. 

Marketing Trends That Will Transform the Healthcare Industry in 2017

1. Use of AR/VR in Marketing will increase.

2. Increase in AI based chat bots to chat with website visitors.

3. Value Based Marketing

4. Data Driven Marketing

5. More focus on User/Customers experience

6. Social Media Channels

7. Influence Marketing.

8. Engaging and Smarter Contents

9. Live Video

10. Mobile App and Mobile(light) website to target mobile user.

11. Data from Wearable Tracking Devices. 

The Six Senses

We are witnessing technology shift across the Industries. So industries require people with new skill sets. Daniel H. Pink has written about Six Senses in his book “A Whole New Mind”. Together These Six High-concept, High touch senses can help develop the Whole New mind this New era demand.

1. Not just functional but also DESIGN

It’s no longer sufficient to create a product, a service, an experience, or lifestyle that’s merely functional. Today it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.

2. Not just argument but also STORY

When our life brimming with information and data, it’s not enough to marshal an effective argument. Someone somewhere will inevitably track down a counterpoint to rebut your point. The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.

3. Not just focus but also SYMPHONY

Much of the Industrial ages required focus and specialization. But as while –collar work gets routed to Asia from West and reduce to software, there’s a new premium on the opposite aptitude: putting pieces together, or Symphony. What’s in greatest demand today is not analysis but synthesis-seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole.

4. Not just logic but also EMPATHY

The capacity for logical thought is one of the things that makes us human. But in a world of ubiquitous information and advanced analytic tools, logic also won’t do. What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man trick, to forge relationships, and to care for others.

5.Not just seriousness but also PLAY

Ample evidence points to the enormous health and professional benefits of laughter, Lightheartedness, games, and Humor. There is a time to be serious, of course. But too much sobriety can be bad for your career and worse for your general well-being. In conceptual age, in work and in life, we need to play.

6. Not just accumulation but also MEANING

We live in a world of breathtaking material plenty. That has freed hundreds of millions of people from day to day struggles and liberate us to pursue more significant desire:  Purpose, transcendence, and spiritual fulfillment. 

Source: Book -“A Whole New Mind” by  Daniel H. Pink