When you had been studying in college
you were sure that you wanted to work in the same field which you had studied
for. You had career plan for future, you were aware that what kind of job you
would like most and enjoy doing it. You have already deliberately planned for
you career, here you had deliberately planned what you wanted to become 10 to
15 years down the line and you did all the necessary planning to achieve your
goal. You have all the data and research related to current trend in your
field, but when you have been working for 5 years you realised that you wanted something different or you want change the industry want to work in other field which you had never
thought of. Gradually, you started performing well in this field and you started
liking your new opportunity. This opportunity
came in your way unintended which you had never planned of, it emerged from
somewhere else and you took plunge in it and you realised that what you did is
good and it’s paying off. This career shift was not initially anticipated or intended
when you were in initial phase of planning your career.
In America when automobile
industry was dominated by heavy bike like Harley Davidson at that time Japanese
company Honda wanted to inter in the light bike market which is that time like suicide
to inter in light bike because it was trend in America of having heavy bike and
those bike which can give no problem in long ride. Engine should be power full
in that case. But Honda executive thought that it would be good to inter in
small bike segment because heavy bike was more costly and it is only for rich
people so they planned about small bike which low cost as half of Harley
Davidson and Triumph. Due to low cost it would be affordable to middle class
families for their daily uses. So after lots of analysis and marketing research,
they made lots of strategies to launch Honda Super Cub in America. But Honda
Super cup bike hit the market it could not performed well as they deliberately planned
it, all the research failed and Honda was about to shut the factory down.
One day one of its employees
wanted to go hilly area he took his Super cub bike and went to explore the
hilly area. Due to hill area heavy bike was not an option. That employee easily
went on riding on that area with his small super cup. Next day he showed this
to his other top executives form the company that how this bike is useful for
this kind of road and areas where heavy bike are totally fail.
Now company have gotten an idea
to sell this bike in America, this ideas was never in the planning phase or
when executive were drawing the strategies for their bike. But it emerged from
somewhere else. This was not anticipated earlier and was unintended totally.
After working on new emergent strategies and opportunities that bike did well
in American small bike segments.
These kinds of things could happen
everywhere in every field, and in personal life and corporate life. For example
if any start-ups came up with some new product or services according to their
all research and analysis. But when that product hit the market it does perform
well but may be something can be immerged out from this which would be best for
their company. But the important thing is how you and your company open for new
unanticipated ideas and strategies. How you and your company transform then self
effectively to leverage new emergent opportunities with suitable emergent
strategies? It’s depended upon the people and company how they formulate the Emergent
strategies and transform it in Deliberate strategies.
