Equifinality

Equifinality concept was given by Hans Driesch, which says “In the system there are many different ways of achieving the desired state” or in simple term “Many causes may lead to the same outcome result”

This concept is applicable in all kind of system or field like Business, Healthcare, Psychology, and Startup. 

In Business a firm can use different competencies to establish similar competitive advantage.

In Startup are using different innovative and disruptive method to reach similar result.

In psychology, Equifinality refer to how different early experience in life (parental divorce, physical abuse etc) can lead to similar outcome ( e.g childhood depression)

In Healthcare system there are different causes which lead to bad health, different solutions to reach ultimate goal to be Healthy.

Understand the potential of Equifinality within the system. 

Marketing Trends That Will Transform the Healthcare Industry in 2017

1. Use of AR/VR in Marketing will increase.

2. Increase in AI based chat bots to chat with website visitors.

3. Value Based Marketing

4. Data Driven Marketing

5. More focus on User/Customers experience

6. Social Media Channels

7. Influence Marketing.

8. Engaging and Smarter Contents

9. Live Video

10. Mobile App and Mobile(light) website to target mobile user.

11. Data from Wearable Tracking Devices. 

The Six Senses

We are witnessing technology shift across the Industries. So industries require people with new skill sets. Daniel H. Pink has written about Six Senses in his book “A Whole New Mind”. Together These Six High-concept, High touch senses can help develop the Whole New mind this New era demand.

1. Not just functional but also DESIGN

It’s no longer sufficient to create a product, a service, an experience, or lifestyle that’s merely functional. Today it’s economically crucial and personally rewarding to create something that is also beautiful, whimsical, or emotionally engaging.

2. Not just argument but also STORY

When our life brimming with information and data, it’s not enough to marshal an effective argument. Someone somewhere will inevitably track down a counterpoint to rebut your point. The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.

3. Not just focus but also SYMPHONY

Much of the Industrial ages required focus and specialization. But as while –collar work gets routed to Asia from West and reduce to software, there’s a new premium on the opposite aptitude: putting pieces together, or Symphony. What’s in greatest demand today is not analysis but synthesis-seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole.

4. Not just logic but also EMPATHY

The capacity for logical thought is one of the things that makes us human. But in a world of ubiquitous information and advanced analytic tools, logic also won’t do. What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man trick, to forge relationships, and to care for others.

5.Not just seriousness but also PLAY

Ample evidence points to the enormous health and professional benefits of laughter, Lightheartedness, games, and Humor. There is a time to be serious, of course. But too much sobriety can be bad for your career and worse for your general well-being. In conceptual age, in work and in life, we need to play.

6. Not just accumulation but also MEANING

We live in a world of breathtaking material plenty. That has freed hundreds of millions of people from day to day struggles and liberate us to pursue more significant desire:  Purpose, transcendence, and spiritual fulfillment. 

Source: Book -“A Whole New Mind” by  Daniel H. Pink

An Emerging Market - AI in Medical Imagine

Imagine you are at remote place and you met with an accident but there is no Lab and radiologist available, you just take X-ray from portable x-ray machine or mobile phone, upload on AI platform, your AI using Advance AI able to tell you about your current status whether there is any fracture or not.

Above is just simple example what AI can do in Medical Imaging. Healthcare Technology is on revolution. Technology is revolutionizing all the field of healthcare. From simple patient registration to high end Cancer treatment. Using technology healthcare providers are able to give result fast and accurate. One of the emerging field is totally on verge of technology shift is Imaging services in Healthcare. From Couples of years Artificial Intelligence has captured the attention of Doctors and investors. Large Research hospitals are working on AI to perfect the process for clinical use. Advancement in medical Imaging is going to reduce the work load of Doctor in large hospital and shortage of Radiologist in remote area. When radiologist calls up to read CT scan or X-ray, AI will review the image and identify potential findings immediately –AI also compare the Medical history of the patient from EHR.

Example: How AI works in Medical Imaging.

https://www.itnonline.com/videos/examples-artificial-intelligence-medical-imaging-diagnostics

In past through Machine Learning Technologist have reached up certain level of accuracy but using advance Deep learning accuracy can be reach up to 100%. There is a report published by RSNA about Deep Learning which can Identify TB.

http://pubs.rsna.org/doi/full/10.1148/radiol.2017162326

There are many startup are working on this- Like

http://qure.ai/ - Qure.ai

http://genetesis.com/ - Genetesis

https://sigtuple.com/ - Sigtuple

https://www.butterflynetinc.com/ - Butterfly Network

https://baylabs.io/ - Baylabs.

AI will going to take some percentage of $3 billion market of Medical Imagine. 

Information Age to Intelligence Age

Technology is on big shift in all industries and healthcare is not left behind.  There are lots of disruption happening around the world in healthcare sector. Lots of new startup are coming up with innovative solutions. New technology like AI, Machine Learning, Deep Learning are pervading in Healthcare. Rising income and increasing healthcare spending are giving boost to investment in healthcare in emerging market. In Indian Companies like

 Maya- http://www.maya.live/

Grow Fit- https://getgrowfit.com/

QorQI - http://www.qorql.com/

Elth.ai - http://elth.ai/

Above list are just 4 of them, but more innovative startups are emerging in Healthcare. All having common goal “Providing best and affordable care through leveraging cutting edge technology”. Innovation is only solution to provide best and affordable healthcare to most needy population.

Healthcare is such an industry which generated huge data every second. Now we have such technology where we can store and secure huge data. It’s depend on companies how they want to utilize these data. Through analysis data we can we can give better and informed care to patients and predict the risk in patient before occurring. If any industries want to take advantage of Data then they have to start storing and securing data right now. Data is basis of all new cutting edge technology. One can develop AI when they have huge huge data to work on otherwise AI will not give quality result. “To guarantee quality care we first have to measure, to measure, we need data.” Barriers in adopting new technology is cultural rather than technological. 

Want to succeed and grow in the Digital World

Want to succeed and grow in the Digital World. You need strategies that answer following essential questions.

1.       Consumers – How connected is my audience?

2.        Connection – How do I reach them?

3.       Content – What content needs and the platform should I target?

4.       Commerce – How can I turn that into commercial opportunity?

Execution!

How To Execute Effectively ?

1. Improve Co-ordination across Units.

2. Reallocate resources continuously.

3. Keep Message Simple and Consistent.

4. Reward behaviour that support Execution. - Ex-Ambitious,Agility, Experimental,Innovation.

5. Have Front line manager to take Tough Calls.